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USAID's DCHA CIDI Unit

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A key component of Macfadden's support for USAID's Bureau for Democracy, Conflict, and Humanitarian Assistance (DCHA), and in particular DCHA's Office of U.S. Foreign Disaster Assistance (OFDA) is the Center for International Disaster Information (CIDI). Macfadden's CIDI team manages the daily operations of CIDI, which works to inform government agencies, the media, NGOs, diaspora groups and the U.S. public at large about the best ways to provide donations to support international disaster relief.

The CIDI team's outstanding accomplishments for 2015 include:

  • In collaboration with the Ad Council, CIDI launched a new "evergreen" Donate Responsibly PSA on April 30, customized to direct donor support to NGOs working on the Nepal earthquake. Between the launch and June 30, the PSA garnered over 353 million audience impressions. During the same time period, CIDI's website attracted over 1 million visitors, while its Facebook and Twitter accounts had over 10 million impressions combined.
  • CIDI staff made presentations on effective disaster donations before representatives of nearly 1,000 diaspora and ethnic groups at events including the "Africa Gives Back" International Gala; the D.C. Mayor's Office of African Affairs; the Young Diaspora Professionals Forum; the Ethiopian Community Development Conference and the United African Summit.
  • CIDI was interviewed or received widespread press coverage in newspapers and online periodicals including Devex; El Tiempo; Virginia Living; La Voz Latina and Ad Week.
  • CIDI's first academic paper, focused on its online Donations Calculator, was published in the Journal of Humanitarian Logistics and Supply Chain Management.
  • 6,183 health sector specialists registered on the Ebola Virus Disease self-selected health sector volunteer database that CIDI built and managed for USAID.
  • CIDI staff answered hundreds of calls to CIDI's 24-hour hotline and answered over 1,000 email inquiries about donations for people affected by crises in West Africa, Vanuatu, Micronesia, Syria, Nepal and Iraq.

"Since January 2015, CIDI has achieved outstanding results in every major category of activity while almost half of its staff was detailed to the Ebola, Nepal and MECHR RMTs as Donations Officers. Website traffic alone for April/May of this year as compared to April/May 2014 showed a 16,841% increase. I am ineffably proud of CIDI's small but might crew!" says Juanita Rilling, USAID DCHA CIDI Director.

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