Knowledge Management & Communications
Macfadden utilizes cutting-edge technology and approaches to provide knowledge and information management for key government decision makers. We capture critical real-time information to assess and respond to worldwide disasters, monitor and evaluate program impact, and develop innovative marketing and outreach strategies to maximize the effect of our clients’ message.
Knowledge Management and Communications
Thursday, 23 December 2010
USAID DCHA Information Support Unit (ISU)
Macfadden provides communication and information support for the USAID Office of U.S. Foreign Disaster Assistance (OFDA) within the Bureau for Democracy, Conflict and Humanitarian Assistance (DCHA). We produce information products including fact sheets, situation reports, and case and briefing reports, to respond to needs for timely and reliable information on disaster and emergency situations. Our personnel also deploy to disaster sites to coordinate on-site information management. Despite heavy workloads and multiple simultaneous disasters, the ISU consistently meets all information requests. Our client has described our work as the “Gold Standard for Humanitarian Assistance Reporting Products.”
USAID DCHA Center for International Disaster Information (CIDI)
Macfadden manages the Center for International Disaster Information (CIDI), responding to public inquiries about assistance for disaster responses. Macfadden has expanded CIDI outreach activities, redesigning their logo, website and promotional materials and creating a unified messaging strategy for all CIDI products and outreach. Our initiatives include expanding the reach of social media campaigns and creating publications for USAID on the best ways to raise funds and utilize material donations. Macfadden has also initiated and strengthened working relationships with valuable partners including the Ad Council, InterAction, Red Cross, GlobalGiving, and FEMA.
USAID DCHA Geographic Information Unit (GIU)
Macfadden’s GIS specialists at OFDA and the Office of Transition Initiatives (OTI) within the DCHA Bureau create custom maps, satellite images and other products that decision-makers and responders use to assess the impact of disasters. We provide expertise in cartography, custom programming, application development, remote sensing, and modeling. In 2011, Macfadden produced 1900 maps, used in publications and briefings to the White House, Congress and senior policymakers. Our materials – often delivered within hours of a disaster declaration – provide critical information about impact areas, demographics, needs and resource gaps.
USAID DCHA OTI Lebanon Civic Support Initiative
Macfadden provided technical assistance for OTI’s Lebanon Civic Support Initiative (LCSI). We conducted monitoring and evaluation activities to determine the impact of OTI programs in Lebanon and analyzed media program possibilities. Macfadden also assessed the political situation and its impact on civil society organizations in Lebanon, and helped design a civil society capacity-building program based on the assessment. Per an internal USAID review, LCSI directly contributed to a strong legacy of civil society effectiveness in Lebanon.
USAID DCHA Haiti Task Team and After Action Review
Macfadden supported the DCHA Haiti Task Team (HTT) in the aftermath of the 2010 earthquake. We deployed consultants in information support, press/public outreach support and program support. From the U.S., we provided information management, grants processing, geographic information services, and travel arrangements for field staff. Macfadden also helped develop an After Action Review following the earthquake response effort. We captured lessons learned, assessing internal U.S. government coordination, partner coordination, and response effectiveness. Our final report presented findings and workable recommendations to USAID.
In The Spotlight
Macfadden’s GIU received the following praise for the situational interactive map created for Syria “Brilliant, and beautiful, and with speed I cannot possibly have expected.”
Nealin Parker, Deputy Director, Office of Transition Initiatives, USAID.